MESSAGE DEVELOPMENT IN DIGITAL MARKETING COMMUNICATIONS, ADVERTISING AND PUBLIC RELATIONS 

FOR IMMEDIATE RELEASE

Introducing the “Feed the Bees” campaign from Bee’s Wrap in collaboration with Whole Foods Market

Vermont, April 5, 2024 – Bees Wrap, the company known for its eco-food wrap is thrilled to share the news of their  “Feed the Bees” campaign, in collaboration, with Whole Foods Market. This exciting collaberatioon will be rolled out across Whole Foods Market stores nationwide starting in Vermont throughout the month of April 2024. The grand finale will take place on Monday, May 20 2024 with the celebration of World Bee Day.

To address the challenges faced by honeybee populations and raise awareness, about the issues of waste and global warming Bees Wrap and Whole Foods Market have joined forces to make a real impact.

Here’s how it works; Throughout this month’s campaign leading up to World Bee Day customers who visit Whole Foods Market stores will have the opportunity to make a difference in preserving honeybee habitats and reducing waste. Customers are encouraged to bring their plastic waste, such, as single-use food bags to the store. As a thank you for their contribution, they will receive a plant that they can nurture and use to create their bee-friendly garden at home. Participants are encouraged to showcase their plant growth by sharing pictures of their home plants, on social media platforms. They can use the hashtags #feedthebees and #worldbeeday to spread awareness, about taking care of the environment.

Sarah Kaeck, founder of Bees Wrap shared her excitement for this initiative by saying, “The ‘Feed the Bees’ campaign represents our commitment, to sustainability and conservation. By partnering with Whole Foods Market we hope to inspire people to take action and create a world for generations.”

Jason Buechel, the CEO of Whole Foods Market also chimed in stating, “Whole Foods Market is fully dedicated to promoting environmentally friendly practices. This campaign perfectly aligns with our mission. We’re thrilled to collaborate with Bees Wrap to make an impact on honeybee populations and reduce waste.”

Sonya Gafsi Obelisk, the Chief Merchandising and Marketing Officer at Whole Foods Market expressed her support for the campaign; “We firmly believe in the power of action. ‘Feed the Bees serves as an example of how businesses and individuals can join forces to address environmental issues.”

During the month of May Bees Wrap will further contribute by donating 10% of all wrap sales, towards supporting causes associated with the objectives of this campaign.

For more information about the “Feed the Bees” campaign, please visit Bee’s Wrap Website and Whole Foods Market Website.

Press Contact:

Eva Sidie

Email: eva.sidie@beeswrap.com

Phone: (913) 912-9910

For Whole Foods Market media inquiries, please contact:

John Smith

Email: john.smith@wholefoodsmarket.com

Phone: (555) 555-5555

About Bee’s Wrap

The Bee’s Wrap company is a leading eco-friendly food wrap company dedicated to reducing plastic waste in kitchens around the globe. This Vermont-based company produces sustainable food wraps made of organic cotton, beeswax, and jojoba oil. Providing an alternative to single-use plastic wrap while promoting sustainable and environmentally friendly living is the company mission. Learn more at www.beeswrap.com.

About Whole Foods Market

As one of the largest natural and organic food retailers in the world, Whole Foods Market has over 500 locations in the United States, Canada, and the United Kingdom. Providing high-quality, ethically sourced, and sustainably produced products to its customers while supporting local communities and the environment is a key part of Whole Foods Market’s mission. Learn more at www.wholefoodsmarket.com.

Leave a comment